Successful integration of nutrition interventions into large-scale development programmes from nutrition-relevant sectors, such as agriculture, can address critical underlying determinants of undernutrition and enhance the coverage and effectiveness of on-going nutritionspecific activities. However, evidence on how this can be done is limited. This study examines the feasibility of delivering maternal, infant, and young child nutrition behaviour change communication through an innovative agricultural extension programme serving nutritionally vulnerable groups in rural India. The existing agriculture programme involves participatory production of low-cost videos promoting best practices and broad dissemination through village-level women's self-help groups. For the nutrition intervention, 10 videos promoting specific maternal, infant, and young child nutrition practices were produced and disseminated in 30 villages.

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A policy advocacy effort for introducing women-inclusive agricultural policy in the State of Kerala, India during 2011-12, and the premises and methodologies adopted are covered in this article. The effort was not an initiative of a committee appointed by the government, which is the usual procedure, but was a proactive campaign. Two pro-women agencies of Kerala involving various stakeholders from grassroots entities had reminded the government and other stakeholders that it is high time the state adopt a women-inclusive policy in all planned efforts of research and developme