Farmers, agri-business and service providers have to innovate continuously to adapt to an ever-changing environment (including markets, climate and resources). Innovation is about putting ideas that are new to a certain location into practice, and in this way changing the situation of those living

In a rapidly changing world, farmers need a package of innovations and services, in addition to continuous access to knowledge and information. Having all this under one roof and in a rural setting can greatly accelerate adoption of innovations and increase benefits to farmers.