This professional-turned-agri-preneur’s venture, back2basics farm, was born when he chanced upon a vegetable vendor washing carrots with sewage water.

Srinivasan Madhusudan, an IIM-B alumnus and Bengaluru-based advertising and marketing veteran of 27 years, began farming in a 30x40 feet plot of land in 2011, learnt the basics of agriculture while growing organic fruits and vegetables, and now grows some 90 varieties on 180 acres in Karnataka and Tamil Nadu.

“99 per cent of our growers are also traders. We don’t buy or sell; no middlemen and no franchisees; we just control production,” Madhusudan, Chief Farmer, back2basics, told BusinessLine.

Of the 180 acres, back2basics owns nearly 60 and the rest is leased from others. “Contrary to belief in some quarters, agriculture is not a dying business. We have home-delivery in Bengaluru as of now and will soon expand to other cities . We also export and have access to 45 organic product outlets abroad.”

On 3.5 acres, he even offers experimental farming to his consumers so that they know how back2basics grows its vegetables.

Read the full story at The Hindu Business Line