While WhatsApp is used by many people for exchanging messages, videos and photographs, two young farmers in Belagavi district have found a novel purpose for it — marketing their produce.

Organic farmers Santhosh Kittur from Kadabi village and Abhijit Kamath from Murgod village have created a WhatsApp group to sell their produce. Santhosh, an electronics diploma holder, took to farming in his seven-acre farm six years ago. 

Abhijit, an undergraduate, has been cultivating diverse crops in his 12 acres farm for the last 14 years. The objective of making agriculture sustainable brought them together and they decided to grow short-term crops along with main crops and sell them directly. They decided to grow vegetables in their banana plot (about two acres each) individually.

Read the full article in the Deccan Herald