For many Kenyans, farming is for retirees or a poor man’s job. But that’s changing — in a big way. The media is awash with educational farming programs to sharpen the skills of Kenyan farmers. Even social media is punctuated by phrases such as ukulima sio ushamba and kulima ni kujitegemea, meaning “farming is not an outdated activity” and “farming sets you on the path of self-reliance”.
Agriculture is making a comeback, particularly as young people realize that it can be profitable. These modern farmers are merging entrepreneurship and agriculture to create lucrative and fulfilling business opportunities. Meet the agripreneur.