For example

NOTE 22: Edutainment TV for disseminating information about agriculture

note 22 s

The rapid spread of television (TV) channels offers a unique opportunity to disseminate knowledge via private and public information systems to millions of farmers within a short period of time. When agricultural themes and messages are woven into entertaining shows that use popular actors, comedians, and cartoon characters, information reaches out to a much wider audience who might not necessarily be interested in agriculture. Youths are becoming more interested in agriculture through watching reality TV shows that follow the lives of young food producers and stories of farmer ‘superheroes’, making these topics entertaining and at the same time educational, hence the term ‘edutainment’. Edutainment via TV is reaching a widespread audience in the comfort of their homes, creating a passion for farming, and delivering information on vital new technologies to farmers. Edutainment TV shows are aired in several countries (Table 1). All these examples except Farmers Love Safety are produced by private sector players.  

uzbekistanUzbekistan is a landlocked country located in Central Asia. It was a part of the Soviet Union until 1991 and then became a member of the Commonwealth of Independent States (CIS). Uzbekistan’s population is about 29 million people, and about 64 percent of these lives in rural areas. The name of the capital is Tashkent. Uzbekistan is a large, mostly desert and mountainous country, and only about 10 percent of its land is utilized for irrigated agriculture. Besides being a major cotton growing country, Uzbekistan is rich in gold, uranium, coal, copper, silver and natural gas reserves. The country is administratively divided into 12 provinces, which are subdivided into districts. Uzbekistan’s climate is continental, with scant rainfall. Its summers are hot and winters are bitter.

Acknowledgements

  • Authored by M. Kalim Qamar (April 2013)
  • Edited by Burton E. Swanson