For example

NOTE 22: Edutainment TV for disseminating information about agriculture

note 22 s

The rapid spread of television (TV) channels offers a unique opportunity to disseminate knowledge via private and public information systems to millions of farmers within a short period of time. When agricultural themes and messages are woven into entertaining shows that use popular actors, comedians, and cartoon characters, information reaches out to a much wider audience who might not necessarily be interested in agriculture. Youths are becoming more interested in agriculture through watching reality TV shows that follow the lives of young food producers and stories of farmer ‘superheroes’, making these topics entertaining and at the same time educational, hence the term ‘edutainment’. Edutainment via TV is reaching a widespread audience in the comfort of their homes, creating a passion for farming, and delivering information on vital new technologies to farmers. Edutainment TV shows are aired in several countries (Table 1). All these examples except Farmers Love Safety are produced by private sector players.  

turkmenistanTurkmenistan is a Central Asian country, also known as Turkmenia, located on the 1,099-mile long eastern shore of the Caspian Sea. The population is about five million, which makes it the least populated country among the former Soviet republics in the region. Turkmenistan’s capital is Ashgabat. The country is rich in natural gas, oil and coal as well as in rare metals and minerals. Turkmenistan is administratively divided into five provinces (welayatlar), which are sub-divided into districts (etraplar).

Acknowledgements

  • Authored by M. Kalim Qamar (July 2013)
  • Edited by Burton E. Swanson