For example

NOTE 15: Social Media for Rural Advisory Services

social media icons s

Social media refers to the web-based tools and media that allow users to personally and informally interact, create, share, retrieve, and exchange information and ideas in virtual communities and networks. Social media includes social networking sites, blogs and microblogs, online forums, discussion boards and groups, wikis, socially integrated text messaging services, videos and podcasts, and many more. Rural advisory services (RAS) have seen enormous changes in the 21st Century that require interaction among multiple stakeholders ‒ public, private, and non-profit – and learning to take collective action.

srilankaSri Lanka is a South Asian island country in the Indian Ocean located in the south-east of India. Its capital is Sri Jayawardenapura-Kotte (also called Kotte), located adjacent to the country’s main city Colombo. The population of Sri Lanka, according to 2012 estimates, is 21,481,334.

The country is divided into nine provinces and 25 administrative districts. The districts are sub-divided into 256 divisional secretariats, which are further sub-divided into about 14,000 administrative divisions.

The climate is typical tropical, warm and humid with relatively pleasant climate in higher altitude locations. Rains come in the monsoon season, quite heavy in the highlands while some parts of the country are considered as dry due to minimal rainfall in coastal low lying areas.

Acknowledgements

  • Authored by M. Kalim Qamar (August 2012)
  • Edited by Burton E. Swanson