For agricultural extension and advisory services (AEAS), social media presents a huge scope not just to communicate to the farmers  better and with efficiency, but also to act as innovation brokers in Agricultural Innovation Systems (AIS). And not just for the organizations, social media has made it easier for farmers to communicate with extension professionals, experts and peers in real  time. And with this increased potential to share views and ideas and easy access to information, discretion  becomes important for organizations to maintain professionalism in a new social world.

This publication is based on a study on the use of social media in RAS