Improved availability of, and access to, information and communication technologies (ICTs) – especially mobile phones, computers, radio, internet, and social media – has provided many more opportunities for collection, processing, storage, retrieval, managing, and sharing of information in

Social media refers to the web-based tools and media that allow users to personally and informally interact, create, share, retrieve, and exchange information and ideas in virtual communities and networks. Social media includes social networking sites, blogs and

Agriculture is the largest employer in the world, providing livelihoods for the majority of the world’s poorest people. As the backbone of many developing country economies, agricultural development becomes synonymous with global development. Research and development efforts to

In the last few decades, information and communication technologies (ICTs) have provided immense opportunities for the social and economic development of rural people, and some technologies have surpassed others. Mobile telephony is one such technology that has developed

Radio is considered one of the oldest information technologies, and is one of the most popular in the developing world, partly due to its accessibility and affordability. While many rural people own a radio, those who do not may access programming through family, friends, or neighbours.

The rapid spread of television (TV) channels offers a unique opportunity to disseminate knowledge via private and public information systems to millions of farmers within a short period of time. When agricultural themes and messages are woven into entertaining shows that use popular

Smallholder farmers in developing countries face a number of challenges that impact their productivity and contribution to food security. These include lack of access to financial services (credit, savings, and micro-insurance) and limited access to rural advisory

Videos, especially digital ones, are a relatively new technology. Videos may help to meet the challenges of disseminating information to farmers and reaching the poor, marginalised, women, and young people. Some uses of video in agriculture include raising awareness,

For agricultural extension and advisory services (AEAS), social media presents a huge scope not just to communicate to the farmers  better and with efficiency, but also to act as

Though Social Media applications can be effectively used by extension and advisory services, lack of awareness and skill about its use currently constrain its widespread use. Moreover the organisational culture within extension organisations also