For example

NOTE 6: Video for Agricultural Extension

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Videos, especially digital ones, are a relatively new technology. Videos may help to meet the challenges of disseminating information to farmers and reaching the poor, marginalised, women, and young people. Some uses of video in agriculture include raising awareness, stimulating demand for support, farmer-to-farmer extension, training on agricultural innovations, stimulating creativity, and as a tool for documenting and monitoring and evaluation (M&E). 

cambodiaExtension activities in Cambodia began in 1957 when the agriculture ministry set up an extension unit that used television, radio and publications to disseminate information to farmers.

The civil war in the 1970s devastated the country’s economy and all agricultural extension infrastructures were destroyed. The provision of agricultural extension services to farmers returned in 1986 with an extension office within the Agriculture Ministry and then the department of agriculture extension (DAE) was established in 1995. With Australian assistance, the DAE developed national extension guidelines using a farming systems development approach rather than an emphasis on extension service. This requires having small agriculture teams with a range of skills in district offices.