For example

NOTE 17: mExtension – Mobile Phones for Agricultural Advisory Services

mextension 2

In the last few decades, information and communication technologies (ICTs) have provided immense opportunities for the social and economic development of rural people, and some technologies have surpassed others. Mobile telephony is one such technology that has developed significantly in the past few years, and the subscription rate in developing countries has gone up from 22 per 100 inhabitants in 2005 to 91.8 per 100 inhabitants in 2015. Mobile technology goes beyond geographic, socio-economic,  and cultural barriers and this large increase in mobile subscriptions, along with the recent roll out of 3G and 4G technology, can play a big role in the development of rural people. 

cambodiaExtension activities in Cambodia began in 1957 when the agriculture ministry set up an extension unit that used television, radio and publications to disseminate information to farmers.

The civil war in the 1970s devastated the country’s economy and all agricultural extension infrastructures were destroyed. The provision of agricultural extension services to farmers returned in 1986 with an extension office within the Agriculture Ministry and then the department of agriculture extension (DAE) was established in 1995. With Australian assistance, the DAE developed national extension guidelines using a farming systems development approach rather than an emphasis on extension service. This requires having small agriculture teams with a range of skills in district offices.