The initiative which focuses on Benin, Burkina Faso, Cameroon and Cote d’Ivoire for now―wants to encourage youth to become more actively engaged in the agricultural sector in developing countries. The idea is that small local filming crews shoot video clips which are then edited in Burkina Faso and mounted online. The clips feature young successful agripreneurs, to demonstrate the different facets of how a positive and purposeful engagement with agriculture as a profitable business can look like for youngsters.

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