In a rapidly changing world, farmers need a package of innovations and services, in addition to continuous access to knowledge and information. Having all this under one roof and in a rural setting can greatly accelerate adoption of innovations and increase benefits to farmers. Farmer training centres have been initiated by many actors, under different forms; for example, Maisons Familiales Rurales, Songhaï Centres, and Agribusiness Development Centres. These initiatives focus on training young individuals and preparing them for a career in agriculture. However, they are less useful in serving the wider farming community for large scale adoption of agricultural innovations. Therefore, new models of community-based extension are under development, such as the ‘Small Farm Resource Centre’ approach promoted in South Asia by ECHO and the ‘Rural Resource Centre’ concept, further described in this note.

Improved availability of, and access to, information and communication technologies (ICTs) – especially mobile phones, computers, radio, internet, and social media – has provided many more opportunities for collection, processing, storage, retrieval, managing, and sharing of information in multiple formats. Some of these applications, such as tele-centres, web-portals, call centres, mobile apps, community radio, digital videos, audio and video conferencing, and e-learning platforms, have the potential to provide a wide range of services (information, awareness, promotional, advisory, knowledge, technology transfer, training, education, and much more) to farmers and other agricultural innovation system (AIS) actors in a timely, comprehensive, cost-effective, and interactive manner. However, the high number and rapidly changing availability of ICTs may leave extension managers confused as to which methods are available and when to use them. This note explains how to navigate the many types and gives tips on when to use them.

Producer organisations (POs) form the interface between farmers and their economic, social, and institutional environments (Box 1). The involvement of POs in the provision of rural advisory services (RAS) has been identifi ed as a solution to the limitations of both the hierarchical public sector extension system and market- driven private sector extension systems. POs can make a positive contribution by articulating the demands and needs of their members for RAS, and directly or indirectly ensuring that these services are supplied in an effi cient and sustainable way. However, not all POs have the required capacities to carry out all these functions. Depending on their aims, resources, vision, or institutional environment, POs have a wide diversity of RAS roles.

Generating and applying new knowledge is important for all enterprises, including farming. But, quite often, new knowledge that can enhance productivity, competitiveness, and sustainability in farming is not widely adopted at scale. This lack of innovation in agriculture has led to the search for new frameworks such as ‘innovation systems’ that help in understanding how the process of agricultural innovation takes place and how its relevance and quality can be enhanced. An innovation system is nothing more than a metaphor to help understand the process of innovation, and to help consider how capacities for innovation can be developed.1 Though originally developed to understand industrial innovation, this framework has been increasingly used to understand the process of knowledge generation and use in agriculture. Recent research has resulted in new and better understanding of the structure and functions of the agricultural innovation system (AIS), which is defined as “a network of organisations, enterprises, and individuals focused on bringing new products, new processes, and new forms of organisations into social and economic use, together with the institutions and policies that affect their innovative behaviour and performance”.2 This interactive system is made of individuals and organisations that demand and supply knowledge, as well as the policies and mechanisms that affect the way different agents interact to share, access, and exchange knowledge.

Many see rural advisory services (RAS), also called ‘extension’, as indispensable in efforts to improve agricultural production in smallholder farms in developing countries. However, development specialists have lamented that, bogged by infrastructural and logistical challenges, traditional RAS, such as the old ‘training and visit’ systems, have mostly failed to reach rural smallholder farmers. In these traditional systems, the extension agent–farmer ratio is typically very low. Higher agent–farmer ratios are critical, especially given the renewed global focus on sustainable, climate smart agriculture. Effective RAS could enhance the resilience of smallholder farmers, who are most vulnerable to production shocks resulting from socioeconomic, climate, and environmental catastrophes.

Social media refers to the web-based tools and media that allow users to personally and informally interact, create, share, retrieve, and exchange information and ideas in virtual communities and networks. Social media includes social networking sites, blogs and microblogs, online forums, discussion boards and groups, wikis, socially integrated text messaging services, videos and podcasts, and many more. Rural advisory services (RAS) have seen enormous changes in the 21^st Century that require interaction among multiple stakeholders ‒ public, private, and non-profit – and learning to take collective action. These services have been called upon to be less ‘top-down’ and more interactive, and social media can be a potentially powerful tool in this regard. With increasing reach among rural people, especially the youth, through increasing mobile phone subscriptions and decreasing data tariffs, social media can help RAS to reach farmers more efficiently.

Agriculture is the largest employer in the world, providing livelihoods for the majority of the world’s poorest people. As the backbone of many developing country economies, agricultural development becomes synonymous with global development. Research and development efforts to improve agriculture have been ongoing for nearly a century, but with new and ever-changing global challenges, agriculturists need to be equipped with the right information to tackle those challenges. Through advances in information and communication technologies (ICTs), most of the information needed is available on the internet. But the sheer volume and uncertainty about accuracy makes getting correct and credible information very difficult. Web portals aim to resolve this situation. They are specially designed single access points to information collected from diverse sources.

A growing variety of public and private rural advisory services are available today, leading to increasingly pluralistic service systems (PSS) – in which advisory services are provided by different actors and funded from different sources. PSS have emerged in many countries as a response to a decline in public sector extension and the increasing demand for tailored, diverse and market-oriented services. Private companies, non-governmental organizations and producer organizations, today play more active roles alongside traditional public sector providers. The diversity of service providers in PSS has the potential to make services more inclusive, responsive to demand, contextspecific and based on multiple knowledge sources. This is particularly relevant, as farmers are highly diverse, differing in resources, gender, market access, crops and livestock systems, and therefore require different types of information and services to achieve sustainable productivity growth and better livelihoods.

A growing variety of public and private rural advisory services are available today, leading to increasingly “pluralistic service systems” (PSS), in which advisory services are provided by different actors and funded from different sources. However, these PSS and the way they operate are still poorly understood. In particular, how PSS can effectively respond to demands of heterogeneous farmers in contexts where small-scale agriculture increasingly needs to exploit value addition and adapt to market requirements.

In this context, FAO organized a Side Event on Promoting Inclusive Pluralistic Service Systems during the 7th GFRAS Annual Meeting “The Role of Rural Advisory Services for Inclusive Agripreneurship”. The Side Event aimed to explore current thinking on PSS and facilitate a debate around the main themes of inclusiveness, coordination, accountability and scaling up pluralistic rural advisory services. This is a synthesis of discussions and outcome that was submitted to the GFRAS Steering Committee on 7 October 2016.

In the last few decades, information and communication technologies (ICTs) have provided immense opportunities for the social and economic development of rural people, and some technologies have surpassed others. Mobile telephony is one such technology that has developed significantly in the past few years, and the subscription rate in developing countries has gone up from 22 per 100 inhabitants in 2005 to 91.8 per 100 inhabitants in 2015. Mobile technology goes beyond geographic, socio-economic,  and cultural barriers and this large increase in mobile subscriptions, along with the recent roll out of 3G and 4G technology, can play a big role in the development of rural people.

Radio is considered one of the oldest information technologies, and is one of the most popular in the developing world, partly due to its accessibility and affordability. While many rural people own a radio, those who do not may access programming through family, friends, or neighbours. Traditionally, radio has been seen as a one-way communication tool, providing information, news, and entertainment to listeners. However, when integrated with other communication tools (such as mobile phones) it can serve as a two-way platform for dialogue, to further discussions about topics that interest listeners, and to create entertaining and interactive programmes. For farmers, radio has the potential to help connect them to technical specialists, policy-makers, other farmers, suppliers, or buyers. Radio, and particularly participatory, demand-driven radio programming as a tool for extension, complements existing agricultural information systems that emphasise interaction among stakeholders (farmers, public and private knowledge brokers, market actors, researchers, policy-makers, the financial sector, etc.) where no single actor is the expert. More so, radio programmes in vernacular languages provide new communication channels and space for dialogue for communities in more remote areas, or of varying literacy levels.

Markets for agricultural products with special quality, environmental, and social attributes can provide a profitable outlet for poor farmers in developing countries. However, participation in high value markets requires that farmers commit to deliver pre-identified volumes on time and in the required form and quality – a tall order in many cases. Agri-cooperatives play an important role in linking farmers to these markets; they forge business relations with distant buyers, realise economies of scale in processing and marketing, and provide advisory and other services to help their members respond to buyer demands.

The overall purpose of farmer study circles (FSCs) is to create learning, capacity, and empowerment among small-scale farmers. FSCs are part of a multitude of approaches to agricultural extension for groups of farmers that are based on adult learning principles. Such approaches are self-directed/autonomour, based on existing knowledge and life experiences, goal-oriented, relevant, practical, and collaborative.

The rapidly changing economic, climatic, and social environment for agriculture worldwide is causing farms to become increasingly diverse in terms of size, resources, production patterns, access to markets, and household characteristics.1 So there is a strong need for more diverse and specialised agricultural advisory services (AAS) that are relevant to farmers. This requires rethinking ways of organising and financing AAS towards systems that are led and tailored by demand from farmers.

The rapid spread of television (TV) channels offers a unique opportunity to disseminate knowledge via private and public information systems to millions of farmers within a short period of time. When agricultural themes and messages are woven into entertaining shows that use popular actors, comedians, and cartoon characters, information reaches out to a much wider audience who might not necessarily be interested in agriculture.