Implementation
The following key steps should be taken into account to ensure the success of an edutainment TV show. During implementation, it is important that the key principles of good edutainment are followed.
1. Research and planning
- Choose the topic, conduct research on it, identify the target audience, and decide on the scale of the project
- Develop a budget and schedule
- Define the format of the TV production
- Raise funds for development, production, implementation, and evaluation
2. Development
- Develop the message and storyline
- Scout for people and material for filming
- Develop educational packages
3. Production and postproduction
- Film the content
- Edit the episodes (sound, colour, graphics, etc.)
4. Validation/feedback on postproduction
5. Broadcasting Promote the show through various means, such as Facebook and TV advertisements
6. Air the show
Monitoring and evaluation
Monitoring is the continuous routine tracking of program activities. Evaluation involves an assessment of the extent to which a program has achieved its intended objectives and how it could be improved. There are four main reasons for undertaking an evaluation.
- To gauge the impact your shows haveon your audience.
- To understand the strengths and weaknesses of the show, and the promoted agricultural practices, in order to improve next time.
- To enable your current and potential funders to see the value of your work.
- For accountability towards the audience and funders
Monitoring and evaluation can be undertaken using quantitative and qualitative methods. Quantitative methods include surveys; while qualitative methods may include focus group discussions and in-depth interviews.
