Extension (also known as rural advisory services) has risen and fallen on the global development agenda. The focus on extension increased during the green revolution era. Today, due to factors such as food price crises and climate change, extension is increasingly recognised as critical for rural development. This note aims to introduce programme managers to extension philosophies and methods over the past decades. It demonstrates that each approach originated in specific circumstances, and has both merits and demerits.
There are many philosophies and methods for extension, and views on what it is all about have changed over time. Extension originally was conceived as a service to ‘extend’ research-based knowledge to the rural sector to improve farmers’ lives. It includes components of technology transfer, rural development goals, and non-formal education. The traditional view of extension in developing countries was focused on increasing production, improving
Box 1: What is extension?
GFRAS defines extension as all the institutions from different sectors that facilitate farmers’ access to knowledge, information, and technologies; their interaction with markets, research, and education; and the development of technical, organisational, and management skills and practices. Thus extension includes not only technical knowledge, but also functional elements such as communication, facilitation, and empowerment.