NOTE 6: Video for Agricultural Extension
Videos, especially digital ones, are a relatively new technology. Videos may help to meet the challenges of disseminating information to farmers and reaching the poor, marginalised, women, and young people. Some uses of video in agriculture include raising awareness, stimulating demand for support, farmer-to-farmer extension, training on agricultural innovations, stimulating creativity, and as a tool for documenting and monitoring and evaluation (M&E).
NOTE 5: Enabling Rural Innovation
Enabling Rural Innovation (ERI) is a participatory approach that puts family farmers in the centre of agricultural development. It strengthens their technical, organisational, social and entrepreneurial capacities to shift from subsistence to market–oriented agriculture. It aims at developing profitable agro-enterprises without jeopardising food and nutrition security. Farmer groups are supported in (re-)discovering social, technical, natural and economical resources around them, setting group objectives and monitoring their progress towards them, making market studies, experimenting with different technologies and setting up agro-enterprises while safeguarding their natural resource base.
NOTE 17: mExtension – Mobile Phones for Agricultural Advisory Services
In the last few decades, information and communication technologies (ICTs) have provided immense opportunities for the social and economic development of rural people, and some technologies have surpassed others. Mobile telephony is one such technology that has developed significantly in the past few years, and the subscription rate in developing countries has gone up from 22 per 100 inhabitants in 2005 to 91.8 per 100 inhabitants in 2015. Mobile technology goes beyond geographic, socio-economic, and cultural barriers and this large increase in mobile subscriptions, along with the recent roll out of 3G and 4G technology, can play a big role in the development of rural people.
NOTE 15: Social Media for Rural Advisory Services
Social media refers to the web-based tools and media that allow users to personally and informally interact, create, share, retrieve, and exchange information and ideas in virtual communities and networks. Social media includes social networking sites, blogs and microblogs, online forums, discussion boards and groups, wikis, socially integrated text messaging services, videos and podcasts, and many more. Rural advisory services (RAS) have seen enormous changes in the 21st Century that require interaction among multiple stakeholders ‒ public, private, and non-profit – and learning to take collective action.