Strengths

• low cost access to rural advisory services
• bundling encourages uptake of advice and services can reach scale
• allows farmers exposure to other services that can improve productivity
• bundle provides greater value for money
• mobile solution complements existing extension services
• added convenience of accessing multiple services on one platform

Weaknesses

• opens floodgate of demands on single platform
• levels of commitment of ecosystem partners can vary and impact bundled services
• failure of one service has potential to impact rest of the suite of services
• general product and scaling is highly dependent on commitment of partners

Challenges

• building a business model around bundled services and rural advisory services specifically is challenging
• pricing of bundle taking into account the nature of the