An extension campaign is a coordinated effort to inform many farmers in a relatively short period of time about an agricultural topic of widespread concern or interest. The aim is to achieve quick, large-scale change in farmer behaviour and practices through carefully choreographed efforts by different organisations, using a variety of communication channels.

Low income, poor eating habits, lack of knowledge about good nutrition practices, and limited access to diverse food items are other important determinants of food insecurity and malnutrition. This is why EAS need to identify and address the nutritional needs of rural households and mainstream nutrition-sensitive messages in their service provision. This note reviews selected instruments that EAS can use for this purpose.

By virtue of their power and privilege, men are in a prime position to tackle malnutrition in their own homes and in the broader community. In many households and communities, men make key decisions about what to grow and which animals to raise. They often decide what to sell, how much to store, and what foods to buy. However, many initiatives target women and girls, and ignore men. Women may learn a lot from courses on good nutrition, but excluding men means that women may not be able to act on their improved knowledge.