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Capacities required

The number and type of people you need to produce a
video will depend on who will lead the production (film professionals or farmers). For videos developed by film professionals, the team should consist of a camera person, someone who understands the local farming system, and one who knows the community. The team meets with farmers in various communities. Videos developed by farmers themselves require a team of a dozen farmers supported by several video professionals (to facilitate meetings with farmers and train them in using the video equipment). Depending on how videos are to be used, there may be a need to develop the capacities of rural service providers or farmers to facilitate their use at community level. 


Video equipment is like buying a car; the hardware can be used many times, and the more you use it, the more you get for your money. Basic equipment may cost as little as US$500 (see Box 1). You can keep costs down by using free software and less expensive equipment (e.g. flip camera, smartphone, iPad etc.). Better equipment produces better quality videos that people want to watch.

The cost of using video as an extension tool will depend on how you use it and how many people you reach. For example, you can reach each viewer for US$0.50 or less when farmer-learning videos are distributed on DVDs for villagers to watch without facilitation, or if videos are broadcast on television. On the other hand, a structured group-based training approach lasting six months may cost about US$78 to train one farmer. (1)
(1) Muilerman, S. and David, S. 2011. Costs associated with farmer field schools and video viewing clubs on cocoa integrated crop and pest management: The experience of STCP. Impact Brief No. 8. Sustainable Tree Crops Program. Accra, Ghana: International Institute of Tropical Agriculture.