The smallholder farming landscape is rapidly changing owing to current trends that create both challenges and opportunities for rural communities in their efforts to commercialise.In this fast-changing environment, farmers and their rural advisory service (RAS) providers must learn new  skills and find new ways of working together to develop inclusive business models that help link diverse farmers and entrepreneurs to growth markets. One solution to help with rural commercialisation is to support the growing numbers of agripreneurs, who could play a catalytic role in generating new income streams and jobs.