The purpose of this note is to highlight the emergence of private sectordelivered RAS that aim to address the gaps in traditional government extension. Private sector RAS can serve a company’s business goals while also providing farmers with the essential agronomic and business knowledge needed to be more productive and earn higher incomes. It is in the private sector’s interest to engage with and improve their clients’ farming practices in order to achieve increased company revenues and profits. This enables them to ensure commercial viability, resulting in long-term mutual benefits for farmers, employees, and shareholders.