For example

NOTE 24: Extension campaigns

note24 2An extension campaign is a coordinated effort to inform many farmers in a relatively short period of time about an agricultural topic of widespread concern or interest. The aim is to achieve quick, large-scale change in farmer behaviour and practices through carefully choreographed efforts by different organisations, using a variety of communication channels. An extension campaign requires a sharp focus (Box 1) and a clear end point. It should deliver material benefits to farmers, whose needs and demands are paramount in shaping the campaign.

Flag of South Korea.svgSouth Korea, officially called Republic of Korea, is located in East Asia. Seas surround it from three sides, that is, the Sea of Japan/East Sea from the South and the East, and the Yellow Sea from the west. Its population is 50 million (2012), and the name of its capital is Seoul, where about 10 million people live. South Korea is considered as a developed, highly industrialized country with a strong economy, which has continued growing steadily since the 1960s. Based on its impressive successes, it has been transferring agricultural technologies and rural development model to a number of developing countries, and has forged partnerships with major development organizations, like the World Bank. For administrative purposes, South Korea is divided into a “special city” (Seoul), a “special self-governing city” (Sejong), six “metropolitan cities”, eight “provinces”, and a “special self- governing province” (Jeju).

Acknowledgements

  • Authored by M. Kalim Qamar (January 2014)
  • Edited by Burton E. Swanson

Good Practice Partners

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