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The rapid spread of television (TV) channels offers a unique opportunity to disseminate knowledge via private and public information systems to millions of farmers within a short period of time. When agricultural themes and messages are woven into entertaining shows that use popular actors, comedians, and cartoon characters, information reaches out to a much wider audience who might not necessarily be interested in agriculture. Youths are becoming more interested in agriculture through watching reality TV shows that follow the lives of young food producers and stories of farmer ‘superheroes’, making these topics entertaining and at the same time educational, hence the term ‘edutainment’. Edutainment via TV is reaching a widespread audience in the comfort of their homes, creating a passion for farming, and delivering information on vital new technologies to farmers. Edutainment TV shows are aired in several countries (Table 1). All these examples except Farmers Love Safety are produced by private sector players.
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The Global Good Practices (GGP) Initiative was initiated by GFRAS partners to provide a knowledge platform for practitioners, in which theoretical and practical know-how on extension and practical experiences is collected and systematised in an easily accessible and usable form as a public good. It is aimed at field extension agents and managers.
The collection of GGP Notes on these pages is continuously enlarged and updated.
This file contains all GGP Notes (English and French versions) in a single compressed folder (15.4 MB).