The main principles for Demand Driven Service Delivery Systems are:

• Services shall be driven by user demand
• Service providers shall be accountable to the users
• Users shall have a free choice of service providers

‘Demand’ is defined as what people ask for, need and value so much that they are willing to invest their own resources, such as time and money, in order to receive the services.

The indicators for success of Demand Driven Agricultural Advisory Services are:

• Farmers have access to agricultural advisory services
• Farmers use the services
• Farmers have increased income from agricultural production
• There is increased competition among agricultural advisers

Preconditions for success are enabling policies and public sector commitment to the transition. The public sector must stop free supply of extension services that can be delivered through the private sector. Development of demand driven advisory services emerge when:

• Farmers are motivated – have reliable and profitable market opportunities
• Farmers have adequate capacity and organisations to formulate their demands
• There is a good choice of advisers available that are able to deliver the demanded services
• The delivery systems make service providers accountable to the users